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Choose your area of interest:
Because copies of O&AN are restocked all month long, you can be sure that your advertising dollars are well spent. With a weekly paper, there's no guarantee people will see your ad when it runs. Our latest reader survey showed that 69.5 percent share their copy of O&AN with two or more people. More than 25 percent spend an hour or more each month reading O&AN (45.8 percent said 30 minutes) and 65.5 percent have read the last six issues. Our readers are spending time with O&AN, another assurance that they will see your ad. Compare Since you're only paying once to get a month's worth of exposure, O&AN gives you the chance to stretch your advertising dollar further than any other type of advertising medium in this market. Outstanding Consumer Base for Advertisers National market research studies estimated the purchasing power of gay and lesbian adult consumers at $451 billion in 2002. This figure is projected to increase by more than 30 percent in 2004. Reader loyalty has attracted the attention of both blue chip and national advertisers who understand the impressive buying power of the gay and lesbian market.
Why Target the GLBT Community? Marketers have learned that gay and lesbian consumers favor companies advertising in gay media. O&AN readers surveyed follow closely with the national profile of the GLBT market. The following statements on "our readers" indicated those who participated in a three-month survey of O&AN readers. An astonishing 93 percent of our readers feel loyalty to business that advertise in O&AN . 94 percent of our readers have purchased a product advertised in O&AN . When it comes to providing a first-class product and quality demographics, Out & About Nashville delivers. Large segment of the population
Income and Time
Longstanding national advertisers marketing to this community include:
History Out & About Nashville debuted in the fall of 2002 as a monthly newspaper designed to fill a growing need in the Nashville gay, lesbian, bisexual and transgender (GLBT) community. Since then it has grown to provide coverage of the GLBT community for all of Middle and East Tennessee including Knoxville. With a target audience of more than 150,000 people, Out & About Nashville ( O&AN ) provides in-depth local news coverage along with political, business, feature, sports and entertainment stories. 12,000 copies of O &AN are distributed every month to bars, clubs, restaurants, book and music stores, and other high-traffic locations. O&AN is also mailed free of charge to subscribers, making it even more valuable to your advertising dollar. Distribution locations include the Greater Nashville Metropolitan area, Knoxville and Atlanta. Each issue is also archived on O&AN's Web site, www.outandaboutnewspaper.com, as a PDF file that can be downloaded and viewed on screen. Focused and Provocative Coverage Our goal is to provide our readership with news, features, diversity of opinion and thoughtful analysis. No publication covers gay Nashville and Knoxville better. We are the regions most respected and read GLBT newspaper. Our journalists help set the standard for complete, insightful, engaging and talked-about coverage. From the Nashville Metro Courthouse to the Knoxville Police beat, we provide our readers with the best coverage in Tennessee. Our regular columnists and guest commentators leave no stone unturned in examining culture, civil rights, family life, politics, health concerns, religion and the arts. From national and local news to sports, technology, entertainment and photography, O&AN stays on top of what's happening in the Middle and East Tennessee GLBT community.
Readership Our readers are the influential types you're looking to reach, including community leaders, magazine and newspaper editors, marketing and advertising executives, university students and ,of course, members of Tennessee's growing GLBT community. Creatives & Pricing We offer a variety of IAB standard units and we're also willing to work with advertisers to create custom sponsorship campaigns. The prices quoted herein are monthly prices. There are no additional pay-per-click or per view fees. Prices are based per month on your ad rotating with other ads. Custom pricing for particular sections or pages is available. Top (468 X 60 px ) - $400 Right Skyscraper (120 x 600 px) - $250 Right Wide Skyscraper (160 x 600 px) - $300 Bottom Leaderboard (728 x 90 px) - $200 Inline Article Rectangle (336 x 280 px) - $400 Discounts available for first-time and long-term advertisers. Custom units are also available for larger buys. Video and streaming creatives may be allotted increased filesizes. Audio-enabled creatives must play sound only when user-initiated. Animated loops are limited to five repeats. Embedded links within flash banner ads must display in a new window. Email Newsletter Sponsorships - $300 Our Advertisers Out & About Newspaper has run successful marketing campaigns with companies like Bridgestone Tire, The Tennessee Performing Arts Center (TPAC), Vanderbilt Medical Center, Southeast Chrysler/Jeep, Music City Dodge, Nashville Ballet, Nashville Symphony, UBS Financial Services, Wells Fargo Home Mortgage, and dozens of other advertisers in fields including real estate agents, attorneys, films, books, travel, gay interest, clothing and apparel, night clubs and other online services. Payment & Details All campaigns are subject to the approval of Out & About Newspaper. We do not permit obtrusive creatives, which include extreme animation, pop-ups or pop-unders and layer ads that obstruct normal page viewing. There may be a size limit on creative. Payment by credit card or bank account through PayPal is strongly encouraged, though payment by bank check can be arranged if necessary. All campaigns must be paid in full prior to their start. All creatives are subject to review.
O&AN Classifieds are fast, easy and affordable. 25 words or less for $12.00. Your ad appears in both the print and online issues. All classified ad orders must be paid when the order is placed. The deadline for O&AN Classifieds is ten (10) days prior to the end of the month at 5:00 PM.
Media Kit Downloads
Circulation Out & About Newspaper has the highest circulation of any of the Nashville and Knoxville gay publications with a minimum of 12,000 copies per print run (while not audited, a print order will gladly be shared). Our most recent reader survey (January 2004) indicates an average of two readers per household, with 25 percent of our readers spending an hour or more reading O&AN , and more than 45 percent spend 30 minutes with each issue. With 30,000+ readers, we are Tennessee's largest GLBT publication. Free Subscriptions and Home Delivery Out & About Nashville is the only GLBT publication in Tennessee offering free home delivery to our readers. As of February 2004, we have had more than 1,700 readers take us up on the free offer, and that number is expected to double within the year. Available on the Web Our newspaper is uploaded at the beginning of every month in PDF format to our Web sites (www.ouandaboutnewspaper.com and www.outandaboutknoxville.com) where it receives worldwide attention. The Web site regularly attracts between 600,000 and 1 million hits and more than 8,500 readers view the PDF (electronic version of the printed paper) of each issue. Specifications Deadlines
Format Requirements High-resolution PDF files are strongly preferred (with all fonts and images embedded; must be maximized for print at 300 dpi). Also accepted: high-resolution JPEG and TIFF formatted files (200 dpi) as well as Illustrator EPS files with all fonts converted to outlines. We do not accept any PageMaker, InDesign, or Microsoft Publisher files. Please call with any additional format questions. Color ads must use the CMYK color space (never RGB) for newsprint. Avoid the use of process black for color ads. Plate shifting may produce undesirable results. Build blacks as 0% cyan, 0% magenta, 0% yellow, and 100% black. Submitting Ads can be emailed to: art@outandaboutnewspaper.com Compress ads with a WinZip or StuffIt utility prior to emailing. We also accept CD-ROMs. Mechanical Submissions Please contact O&AN prior to submitting hardcopy ads. Ad Sizes
Inserts
Specifications
Placement
The following information is taken from a three-month survey of our readers, completed January 2004. At that time, out of more than 1,500 readers, we had 17.5 percent complete and return the survey. (This information is copyrighted by Out and About Nashville, Inc., and cannot be used, cited or republished). Gender
Education
Internet Usage
Individual Income
Household Income
Raising Kids
Have you purchased a product that was advertised in O&AN?
Number of people who read your issue or copy of O&AN?
The Amount of time spent with an issue of O&AN?
Number of issues of O&AN read in the last 6 months
Plan to purchase a home within the next year?
How much do you plan on spending on a home purchase?
Do you plan on taking a vacation in the next year?
How much do you plan on spending on vacation?
Do you plan on purchasing a car within the next year?
How much do you plan on spending on a new car purchase?
For all advertising questions, call our helpful advertising sales representative:
Out & About Nashville, Inc., reserves the right to reject any advertisement submitted, as well as the right to print the word "advertisement" on any ad that, in our opinion, resembles editorial copy. We assume no responsibility for artwork or photographs left with us 30 days or longer after the last contract insertion date. The advertiser and/or advertising agency agrees to indemnify and hold harmless from and against any loss or expenses resulting from any disputes or legal claims. Rate Protection When new rates are announced, the advertiser is protected at their agreement rate throughout the term of their contract. Compensation for an ad published incorrectly (meaning a typographical error that significantly changes the meaning of the ad, or an ad which has been misscheduled) will be in the form of the same ad being re-published in the next available edition with corrections. No compensation can be granted for ads which are submitted incorrectly by the advertiser. All advertisers are expected to check their ad in each edition. Problems must be reported by the 15th of the following month for correction—this is especially important with ads submitted for multiple months as Out & About Newspaper cannot compensate for ads which run incorrectly for multiple months.
Advertise with insideOut Nashville and Out & About Newspaper and receive a discount! If you are a new advertiser and place an ad with Out & About Newspaper and insideOut Nashville, you receive a 15% discount off our already low rates! insideOut Nashville is Nashville¹s largest and oldest GLBT entertainment newsweekly, distributed at more than 100 locations throughout Middle Tennessee. Talk to your O&AN sales person about this special media partnership. For more information on insideOut Nashville, visit their Web site at www.insideoutnashville.com.
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